January 13, 2014 at 11:51am

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reblogged from fastcompany

Artists often possess the skills and temperament that business leaders regularly say are in short supply: creativity, resiliency, flexibility, high tolerance for risk and ambiguity, as well as the courage to fail.

— Why art school may be the new business school (via fastcompany)

November 4, 2013 at 11:08am

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reblogged from friendlydc

: We're Hiring. →


We’re looking for a talented digital designer to join our team full-time.

A successful candidate will display:

  • ability executing a variety of graphic design projects,
  • an understanding of how to build strong visual brands across a variety of media,
  • front-end, HTML, and CSS dev chops, and
  • working knowledge of bad puns and good coffee.

A Friendly Colleague must know how to work with clients and collaborate with peers. They (you) must also possess the skills to work independently and self directed, while able to respond to the input and direction of others. Our best work is the result of true expressions of collaboration.

If you are interested in chatting about the position and exploring if you might be fit for Friendly, emailSomeone@FriendlyDesign.co with your resume, a link to your portfolio, and your choice Mario Kart character.

May 15, 2013 at 10:23pm

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reblogged from friendlydc

: A Closer Look at Crap →


Every great designer I know has the same problem: an inferiority complex. We make ourselves miserable trying to be the best, to live up to the likes of the greats that came before us. Hours kicking ourselves wishing we were better. I think it is due to a simple reason.

We surround ourselves with…


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reblogged from friendlydc

Morning Reading on GoodUI.org →


Moral of the story: good ui = good decision making

March 20, 2013 at 3:33pm

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reblogged from friendlydc

Friendly Design Co.: Why it works →


There is a common thread to some our favorite recent work. It may not be the most prominent, or always the most innovative, but our best work starts with the least.

At Friendly, our more successful projects begin with the clients general goal and a sprinkling of insight, and then they step back…

November 20, 2012 at 4:42pm

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reblogged from

I hope that all of you get two nights of 8+ hour sleep this Thanksgiving break


Hey, @DoctorPug! What should I do to stay healthy this Thanksgiving?

“health tip drink 8 glasses of puddin a day

any flavor will do but i recommen bananas n vanilsa woofers”

Okay, good, good. I can do that.

So, @rosscott and @gffmx have been discussing ~the future~ of Friendly Design, and here are things that are happening/happened:

  • They’ve decided to hire another intern, which means more company in a literal sense. Hoo-rah! My future co-intern and I will flatten out this cutting mat I put my computer on if it’s the last thing we do.
  • While that last sentence probably made this obvious, I will be working here next semester, which is awesome. This means that any further awkward conversations about me working here will be postponed until May-time (I handle this situations very badly because of how awkward I am so this is very good*).
  • Friendly Design Co. is official. Our ‘Co.’ has legality to it! YES! This place has always felt rather official to me but so it is.

Read More

November 8, 2012 at 3:45pm

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And then THIS happened

Ross and Geoff

Ross Nover and I opened shop.

We call it, Friendly Design Co., because… well… we design… and we’re friendly. Its just that simple; we’re an interactive and branding studio. In the physical world you can find us in Washington DC working out of adjoining desks @canvascowork. Digitally, we staked out www.FriendlyDesign.co (see what we did there?!) and on twitter we’re @friendlyDC.

The past three months profoundly exceeded our expectations. We began our collaboration in late July, and already launched 2 brands, designed 5 websites, and engaged a dozen different organizations. We added the insightful, budding talent of @helenvholmes to our ranks, and collaborated with developers around the country. And we are just getting started. We’re working to get more project samples and information online. In the meantime you can find our respective:

I know its a BIT of a tease, but we DO have a blog. Check it out for more samples and updates.

November 3, 2012 at 12:28am

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Made with Paper

Made with Paper

August 2, 2012 at 12:14pm

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The places i’ve been

Despite my best efforts, the past seven months flew by. 

In January, I decided it  time to end my four and a half year tenure at American University. I left my position as Assistant Dean to seek opportunities that better fit my passions and interests.

Such pursuits took several forms.

I met and interviewed with a host of different organizations in at least five states; weighed one option and came close to a couple others, but ultimately still haven’t found a full-time gig thats fits.

What I did find is increased clarification about my interests. I’m passionate about digital design and communications. I believe   my work is a process that fuses visual design and strategy to drive speific organizational results, and that these results can improve companies, generate new connections, and build communities.

This clarity benefits my networking, but also my entrepreneurial pursuits. I found a number of great new  clients; designed the brand and packaging for Whiskey Creek Marinade, helped Prism Public Affairs communicate more effectively, and designed a suite of materials for a summer wedding (in which I may be the groom). I also expanded the collection of promotional materials for No More Excuses and began several exciting collaborations with the venerable @Rosscott.

Meanwhile I’m exploring a new venture with my good friend, Mr.Suggs, manufacturing environmentally-friendly mens button-up shirts. We are still figuring out exactly what that means, but after a trip to a textile conferences in Atlanta and New York, and a visit with several firms in South Carolina, we are inching closer and closer to launching Banyan & Bow.

SO …

… here I am.

Moving towards setting up a creative shop, AND committing to a couple of things: 

  1. I will update more. As a digital marketing and communications professional I need to practice what I preach. I also want to have more fun on the internet, and do a better job clarify my thoughts and ideas.
  2. Which leads to www.Gff.Mx. A couple years back I wanted a shorter website so I launched geoffmax.com. I’m not starting from scratch again, but its time for more of less. So out with the vowels, in with Gff.Mx on the web and @gffmx on twitter. And,
  3. I need to incorporate soon; mainly to protect my own ass, but also to give structure to my professional work. Whether or not I forge a solo venture or venture out with a partner is still gaining clarity, but I’m having the conversations and making it happen.

Then what? 

The same thing we do every night, Pinky…

April 25, 2011 at 4:43pm

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Beautiful lighting… great creation of space… stunning storytelling. (via VHX)